The Direct Response Marketing Fast Lane

A FREE Learning Center to Teach the Basics of Online Marketing So You Can Earn More

Are You Feeling Overwhelmed?

 

Our mission is to help flatten your learning curve, increase your understanding and provide a resource center where you can learn about Online Direct Response Marketing via articles, tutorials, video series, as well as amazing interviews with some of the biggest, brightest, and most successful online marketers, copywriters, offer owners, and others in the space.

Although everyone at nearly all experience levels will find something of value here, we are geared towards the newer marketers (think grades K-8) who are looking to learn, grow and expand their businesses.

We want to help get you ‘up to speed’ so you not only learn the basics, but you also begin to understand the big picture and move more quickly to becoming solidly profitable.

All of our resources are free and we are adding more all the time. If you find an interview particularly helpful, please be sure to reach out and thank the interviewee.

Remember: Relationships = $$$$ 🙂

The Starting Line

Brand New to Online Marketing? Let’s Start at the Very Beginning

[Interview – Robby Amaro] Our whole goal today is to give you a good understanding of what online direct response marketing is and familiarize you with some of the terms so that you at least have a foundation to go forward and as you start learning more…

CVR, AOV, EPC, EPL – Acronyms – What They Mean, Why They’re Important

[Interview – Cody Bramlett] If you’re a doctor, you have a different language than if you’re a lawyer than if you’re a civil engineer or mechanical engineer. Well, our space also has a language and this is part of that.

Flopportunity: Failure is Success in Progress

[Interview – Robby Amaro] Failure, what it means, is an opportunity. You cannot improve at anything, typically, without hitting a roadblock or some kind of issue. As much as the issue sucks at the moment, that’s exactly what’s going to teach you and help you improve.

Relationships = $$$$: Networking with Intention

[Interview – Robby Amaro] What is intentional networking? It is exposing yourself to a group of people who are typically like-minded in that they have some kind of intention behind being in a space together. For example, you don’t aimlessly go to every networking event and assume something good is going to come out of it. Networking should be intentional.

More Money: The Art of Being Decisive

[Interview – Robby Amaro] Most people take too long to make decisions. The fact that you make the decision a positive thing because the quicker you make decisions, the quicker you learn, the quicker you know whether to or to not make that decision again.

The Golden Rules of Affiliate Management

This is far from complete, but it is a solid start! Be respectful at all times - if someone ticks you off - walk away until you can respond with tact and respect. (One of the harder lessons for me!) Don't always assume you know what someone meant in a skype/text...

 

Masterminds & Webinars

Compliance: Who Cares? (Audio)

Compliance: Who Cares? (Audio)

[Audio] In this Shockwave Solutions podcast, Emma and Travis are joined by Damon Wright & Ryan Poteet of Gordon Rees Scully Mansukhani as they help navigate tons of compliance topics from Price Gouging during COVID-19 and FDA/FTC complaints to better ways to navigate marketing claims without landing in jail or spending massive amounts on legal fees.  

VSL VS. TSL: The TRUTH You Need To Know (Audio)

VSL VS. TSL: The TRUTH You Need To Know (Audio)

[Audio] The truth is nobody knows for sure about anything until you test VSL vs. long-form text. The bottom line is, you have to test to know for sure if a VSL will work better than the alternatives. Listen as Travis and Emma talk to Max Fata about VSL vs TSL.

Rev Your Engines!

3 Little Known Email Hooks That Can Triple Your Sales

3 Little Known Email Hooks That Can Triple Your Sales

[Interview -Justin Goff] The hook is a unique angle that you’re using to grab someone’s interest. So if you’re talking about how to lose 15 pounds, that’s not really interesting. There’s no unique angle that’s not been heard 500 times before. But if you’re talking about the new “forbidden fruit” …

Know Your Numbers: What Reporting Do You Need?

Know Your Numbers: What Reporting Do You Need?

[Interview – Cody Bramlett] We are going to share what we do to help people understand what’s happening in your business day in, day out and long-term so you can make your affiliates happier and you can make more money…

How to Rent Email Lists and Profit From It

How to Rent Email Lists and Profit From It

[Guest Article by Scott Palat] According to Scott Palat, you are either begging for JVs or you are not! “For years, I’ve been begging affiliates to promote my offer and for years, it’s been the biggest pain in my ass.”

Program Management: Rewarding and Fun!

Program Management: Rewarding and Fun!

[Interview – Amy Reichert] Amy Reichert, MyGreenFills.com Affiliate Manager, offers insights from her direct response marketing experiences and how she ultimately decided to “invest in my own future and my own sanity.”

The Pit Stop

5 Strategies to Avoid Burnout [Video]

5 Strategies to Avoid Burnout [Video]

[VIDEO] More than likely, you’ve already experienced burnout to some degree or another. I encourage you to create a list of what your usual signs/symptoms are and share it with your loved ones. They will probably detect the early signals before you do and can help get you back on track before burnout actually happens.

17 Ways to Build a Responsive and Profitable List (Audio)

17 Ways to Build a Responsive and Profitable List (Audio)

Now, think about list building and the approach I suggest you take, is the concept of making friends. You’ve got to give people reason why they should become a friend… These are the words of Mark Hendrix in this hard-hitting and educational audio series.

6 Psychological Sales Triggers (Video)

6 Psychological Sales Triggers (Video)

By using these six triggers in every ad, sales letter, website, you quickly get people to go through the three steps of what? Know you, like you, trust you… Now, okay, what is the expert authority? Liking, commitment, consistent behavior, reciprocation, social proof, and scarcity.

Put Your Marketing In Overdrive!

Fill out the form below to sign up to our free direct response marketing newsletter and stay up to date on our latest articles about becoming and staying successful in this space, as well as how to maximize your profits. As a thank you for joining our newsletter, we’ll also send you two presentations: Getting FTC Compliant in Your Marketing and The Importance of Testing Your offer – at absolutely no cost!

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