By using these six triggers in every ad, sales letter, website, you quickly get people to go through the three steps of what? Know you, like you, trust you… Now, okay, what is the expert authority? Liking, commitment, consistent behavior, reciprocation, social proof, and scarcity.
- No events
Drive-By Thoughts"Read books of the successful companies that you heard of. Pick a company and read a book about them, about the founder. Every single one is struggle, struggle, struggle, struggle, boom, struggle, struggle, struggle, struggle, boom. Every single one. So there’s nobody that’s like, Hey, I got this product, put it online and you know, now I’m a millionaire."
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