By using these six triggers in every ad, sales letter, website, you quickly get people to go through the three steps of what? Know you, like you, trust you… Now, okay, what is the expert authority? Liking, commitment, consistent behavior, reciprocation, social proof, and scarcity.
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Drive-By Thoughts"The only way to improve and grow and succeed is move. Stagnation is never going to lead you to success."
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