The predefined money a merchant pays an affiliate for generating a predetermined outcome for the merchant (ie: a sale or a lead is generated).
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Drive-By Thoughts
"Flopportunity. That’s a great word, because that’s what it is. [Failure is] a flop. I’ve got to go through flopportunity. And you’re like, I flopped. Okay. But then you kind of laugh, because if you don’t laugh, you’re going to go insane and get super depressed. So you’re just like, Oh my God, what the hell am I doing with my life? And then the opportunity comes after that. You get over the initial flop. So you laugh a little bit and then the opportunity comes. I like that a lot, actually. Flopportunity."Robby Amaro
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