Creatives are the ads that they are going to be exposed to to go buy your offer. So those can be email creatives. The email they actually read, right? Or the Facebook ad or the text message they receive.
- No events
Drive-By Thoughts"Flopportunity. That’s a great word, because that’s what it is. [Failure is] a flop. I’ve got to go through flopportunity. And you’re like, I flopped. Okay. But then you kind of laugh, because if you don’t laugh, you’re going to go insane and get super depressed. So you’re just like, Oh my God, what the hell am I doing with my life? And then the opportunity comes after that. You get over the initial flop. So you laugh a little bit and then the opportunity comes. I like that a lot, actually. Flopportunity."
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