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A launch can have two different definitions.A launch can be defined as bringing a product that didn’t exist previously in the marketplace.Or, it can be a docu-series, movie, or series of webinars where they have 5-9 days to talk about a given topic (example: natural ways to prevent and help cancer). And so you opt in, it’s all free. You get to watch these videos and that’s the entire launch. The cart closes 72 hours after that launch. And if you want to buy the online videos or the DVDs, that’s where the money comes in. There’s normally a replay weekend a week or two later where they go through it all again. And then there’s always a prelaunch period where they try to build up excitement.

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