A sponsored email is an email you pay for. You pay a fixed cost (usually up front) to send whatever email in whatever way you want. Typically it’s “I want to send this email, and this is exactly how I want it sent, and I’m going to pay you for it, and you never see any data on it. It’s all on my side. I just send you cash and we agree on a date and we’re done after that.”

Synonyms:
Insertion Order, I/O, List Rental

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