Why You Should Have a Duplicate Email List
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Cody Bramlett used to own a Kettlebell gym in San Diego, where he helped train people like you who want to get in shape, build strength, increase their self-confidence, and simply feel better. Today he tries to help a lot more people all over the world. That is why he created Science Natural Supplements to help people become pain-free, lose weight and feel great about themselves. He is here to help you. Here to help you make money with Huge and High converting offers, but on a more personal note, he wants to help you succeed. He is all about helping affiliates and business owners just like you make more money, have more success, and help more people.
This is an edited version of the audio interview linked above.
Cody Bramlett: I want to talk to you about a subject near and dear to me. People kind of ignore or pretend it’s not important, but it’s why you should have a duplicate email list.
It can be complicated working with certain people because they are unable to either promote your offer for whatever reason or don’t have enough space or opportunity to be able to cross-promote. I want to share with people how you can have more than one email list with the same content.
What I’m talking about is simple. Anytime someone goes through one of our lead generation or buys one of our products, they join our email list. At that point, they’re receiving emails from Cody about science after supplements, and any third party offers we find important. And for us, we find it very important for us to send about five to seven internal emails a week because we have a lot of internal products.
We want to make sure that we’re keeping the focus on the company and not only sending third-party offers. So what that does to us is that it cuts our ability to send third-party emails in half. It’s important because it allows us to build that connection with the customer more and not just be an email spammer, but actually to have stuff about our company.
So, how do you get more email bandwidth? It’s quite simply creating a free report literally for your own lists, just for your own list created by you. That is a list managed by you.
We made an opt-in ebook with recipes. We made an actual person, and we’ve got an actual domain and set it all up and made an actual website with an opt-in page. And then, we started sending emails to that opt-in page. And what do we do? We just got that server warmed up. We’ve got the emails warmed up, and we had a nice 14-day autoresponder sequence in there giving out free eBooks and free gifts and, and little, “Hello, how are you doing? It’s great to hear from you.” After about two weeks, we were able to take all of our lists and import it into that list and that we had a warm server, and then we practically duplicated our emails overnight.
Dee Braun: Basically, they’re the same emails, but they’re expecting something different because it’s not branded with science natural, right?
Cody Bramlett: Correct. So the idea is this person we set up as a cookbook writer, we send out multiple free cookbooks from that person, and it’s just real simple, real generic and something different than science natural supplements. Everybody thinks, “Oh my gosh, you’re diluting your list, or you’re not going to do well with it.” But actually, people self-select what lists, what email they want to be on. So if they want to be on Science Natural Supplements list or your media list, Truegenics lists – anybody out there, they will choose who they enjoy listening and reading from most, and they’ll self opt-out of people’s lists.
If you have two lists with two different types of voices, the people who are more connecting with this one, you know, Science Natural Supplements and stay with that. And the people who are feeling more connected to list two may stay with that one, or they might be on both. But that’s the consumer’s decision whether they want, they want to, you know, stay with one person or go to, and I’m just giving them the option to be able to hear from more than one voice to get more than one style of email every day and to be able to get different sets of offers.
With that second new list, we are doing different things with it. We have different emails going to the customers, different types of offers going to the customer. So it’s not the same old, same old. So it’s kind of a really cool idea to build a ship, shake it up and make a difference for the customer, giving them a better experience and not force them to fall into the mold of the original company. And only with that company wants to do,
Dee Braun: I would think it would also put a buffer between your main brand science natural supplements because that is a list you never want to burn, right?
Cody Bramlett: Yeah, that’s 100% correct. And the biggest thing people really have to understand too is that this is happening all over the place. So every third party, CPL, cost per lead offer out there, like all the docu-series stuff, all the masterclasses out there, all the free eBooks, all those offers have huge conversion rates. So when you send an email, and you get a thousand clicks, there’s like 500, 600 opt-ins. So people are constantly adding themselves to email lists like crazy. So by you not being a part of that and creating your own ecosystem of that, you’re being completely left behind.
I can tell you right now that it’s increased our email revenue by a good enough number that I could hire another two or three staff in our office just from that list creation alone to be able to grow the main brand and go make it do well. I know multiple companies that use their email list with third-party revenue to be able to leverage the growth of that company or the creation of another company, which may have the more of that master life plan.
In terms of making something with a better message. Um, yeah. I kind of also want to point out too, that whole risk idea of reciprocals. Because in the affiliate world, if you’re not willing to reciprocate, you’re not going to get anywhere unless you have the unicorn offer of that quarter. Because if you’re not willing to send traffic, why would someone want to send traffic to you if you’re not going to if they’re not making tons and tons and tons of money on what they sent an email for you. So I highly encourage everyone out there who has that idea of I only want to talk about diabetes and how to treat Type 2 diabetes. I only want to talk about this type of food product or this type of diet and sticks with that or this type of exercise or pain management. Good. I want you to stick to that. I want you to continue to hone your message and be able to take care of your customers there.
But don’t leave everything else on the table. If you are, if you are doing a workout program, have an alternative voice that does cookbooks or cooking programs, and that voice doesn’t have to be a whole, competent half of a product. It literally just is an opt-in page and a free ebook or two that you can create on Fiverr for 100 bucks, and then you have a whole other brand, a whole other email domain that you can send from. And you can actually reciprocate those people that have been helping you as your company has grown. Or you’re better to be able to reach out to other people who have not sent to your offer because you need to have that reciprocation.
Dee Braun: Could you not do this in multiple verticals as well?
Cody Bramlett: Katerina [Kavouklis] from Allegra Strategy, she’s amazing. She did this idea and did it a lot in terms of people helping people self-select. So tiering, let’s say they bought from Science Natural Supplements during that first week there’d be a bunch of emails that would have questions like do you have a dog? And if they clicked on or opened that email, they’d be tagged accordingly to try and come up with their best interests and likes. She has a chart of eight of them or 10 of them that break you up categories. And that idea of creating people and self selecting them.
It could be another idea too. So instead of just then only emailing an offer to the dog people on Tuesdays, maybe you take that entire segment of people who you classified as dog likers and put them into firstname.lastname@example.org. I think the domain’s taken, of course. But you get what I’m saying. You could definitely come up with even multiple avenues and come up with a whole strategy of taking the list, turning it into eight if you wanted to.
Dee Braun: How many duplicated lists have you kept going?
Cody Bramlett: Myself and everyone I know has been starting to do these duplicated lists. It’s a newer thing. So a few people have done it for a while. I definitely know that it’s been out there and going on. But a lot of the smaller guys like myself are starting to come up and try some their own I’ve known probably about six people that have duplicated their list once, sometimes twice. And I’ve had these conversations in the last six months about, so, um, it’s one of those things where I don’t know if there is a maximum time you can duplicate your list. I don’t know how long or how aggressive you can run each type of list if you’d let it die or what. But I don’t know all the exact information yet. I just know that having multiple lists is going to benefit you. Cause, I mean if your goal is to collect $6 every 90 days from each customer, what if you had three lists, that number is going to probably jump to the nine or 12.
We only have a customer for so long before their attention span moves on. Even if we think we have the best funnel and the best product and stuff, 80% of our customers will move on in the first six months. It’s just the way it is. So you want to make sure you can find their interests as best you can. So hopefully you can keep that 20% on longer and be able to find the products that they actually want to purchase.
Dee Braun: What if I’ve got a list of 20,000 people, is it still doable?
Cody Bramlett: Yeah, and you’re going to see a drop off too. I always recommend coming up with a 14-day warm-up sequence. When people first popped into the free offer and when you actually drop them into this list, you put them through a 14-day sequence that just gives them love and nurture from that new email. During that time, I’m very aggressive about when to scrub people out. In the first three days, if someone doesn’t open or click, they go on the do not email list. On days four, five, and six, if they don’t open or click those as well, boom, they go on the do not email list. Let’s say you had your 20,000 person list. Your duplicate list will probably be around 10,000. You just basically increased your list by 50% over 14 days and have a whole other voice of people to reach out to.
Dee Braun: But what if day seven is the email they wanted to open?
Cody Bramlett: If they ever did click on it and opened it, then they would have worked. I’ve just been particularly aggressive to keep the domains warm. Now, if you’re starting with a brand new domain, I wouldn’t be as aggressive with scrubbing. If the domain has been existing for a while, I’d be a little bit more aggressive. It’s just based on you want to keep that 20% open rate happening at least. If you’re not having that, then you need to adjust those scrubbing windows. Obviously, if you have 50, 60, 70% opening, you can expand that window out and not scrub as aggressively.
Dee Braun: Say I’ve got a list of 25,000, and I’m in skincare/beauty. I want to see who on my list is interested in low-fat, healthy cooking. I could build an ebook, get a domain, build a good opt-in page – basically be a lander and funnel and AR series?
Cody Bramlett: Exactly. That’s all it needs to be. You just need to have an opt-in box or email address. And the whole point is to allow a slow trickle of people to opt-in. And then for you, you just start emailing them for the 14 days to warm up that server. And then once you have 500, 1,000 people who’ve gone through the sequence and you have a nice open rate and it looks good, then you can start dropping in your actual rest of your email list.
Dee Braun: Does that piss anybody off that all of a sudden they’re getting email they don’t remember signing up for?
Cody Bramlett: There are two options to do that and this. Option one is to say, “Hey, on Tuesday tomorrow, my friend Susie is going to send you an email with an awesome cookbook. I’d recommend grabbing that book. It’s free, and there’s no harm at all. If you don’t want to receive anything, click this link here and I’ll make sure she doesn’t send you an email.” When she clicks that link, it auto ops them out. Option two is the course of the auto scrubbing. If they don’t open or click on that email in three days, they have automatically self-selected themselves that I don’t want this email, or it went to their spam box, or it went to a different folder or wherever it was. And we just want to get them off that as soon as possible.
Dee Braun: People are always worried about sending something close to what they have.
Cody Bramlett: If someone gave me a converting turmeric offer, I would sell it because I have good customers that like turmeric. I have no problem sharing customers because they’re going to see that email from someone else. So if you really are that embarrassed to promote something similar on your own list, having that duplicate list is your way to do so because everybody’s emails are shared. No one has someone’s email address that’s not on someone else’s email marketing list. That’s absurd to think that. So every offer, everyone’s going to get a chance to see.
There’s not a cookie-cutter answer for how to duplicate your list. It’s just about taking it slow and actually trying to come up with something that would make sense and would work. And I would highly recommend anybody about to launch something you’re doing a docu-series, a masterclass, CPL, opt-in, a new product, something new. I would get it set up in your funnel that they get dripped into that customer, dripped into that new voice, or they get shown that free offer to sign up for that new voice multiple times because if you have that new launch happening with a bunch of traffic going to it.
Dee Braun: Is there a resource available online that you can figure out what the can-spam regulations are for this, or do you just really truly need an attorney?
Cody Bramlett: You truly need an attorney. It’s not very complicated stuff, but they’re going to find little dumb things that can cover your ass and just be done with.
Dee Braun: Gotcha. Okay. So what did we miss?
Cody Bramlett: What did we miss? I’m not sure. We can go over everything again we just talked about. So having a duplicate list is important. Making sure you warm up that list is important. You can take your email list that you have and just drop it in there. There’s nothing wrong with that. As long as you talk to your attorney [about whether] you can legally do that – [and] your terms or conditions or whatever you need to do to update. Then you can do that multiple times if wanted. However, be slow on that. It’s easier to go slow than it is to go fast and blow it all up.
If you’re doing a new launch, make sure you have a second voice ready to go and have that in your email sequence. Some people can be warmed up to more than just the one thing they’re signing up for. And don’t be afraid. Having that second voice allows you to market to every third party offer – even directly competitive offers. And it’s a good way to reciprocate as well because there’s so many people out there who won’t promote you if you don’t promote them.
Dee Braun: Probably come in handy during contests too.
Cody Bramlett: Exactly. Exactly.